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In This Issue...

 
From Jordan's Desk
Immunity and Hygiene
Jordan's Blog Update
Recipes from Nicki Rubin
Russian Kettlebells
Top Ten Things You'll Never Hear Jordan Say
PWA Tour Update
Green Your Home
Use It And Lose It
Beyond Processed Foods

Introducting PerfectWeightAmerica.com

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Issue 12: PWA Tour Update and Jordan's "Month-at-a-Glance" Calendar 

Jordan Tour Update: Highlights and Jordan’s “Month-at-a-Glance” Calendar

After a long weekend in Oklahoma City, Oklahoma (January 22-24), the first Rubin family road trip is in the books, and Jordan is calling it a triumph. The four Rubins—Jordan and his wife, Nicki, and their two children, Joshua and Alexis, flew from West Palm Beach to Oklahoma City because Jordan had been invited to speak at Victory Christian Church over the weekend.

Jordan spoke at four services on Sunday—the 9 o’clock, the 10:30, the noon, and the 6 p.m. services—and handed out around 2,500 Perfect Weight America books, or one per family. Around 4,000 attended the four services, which was gratifying to those involved with the church.

Jordan’s talks centered around the Perfect Weight America message of good health and an invitation to attend the PWA Weekend Seminar held at Victory Christian on Friday, February 22, and Saturday, February 23. He tied his message to the “Million Pound Challenge” issued by Oklahoma City Mayor Mick Cornett, who’s challenging local residents to shed 1 million pounds during 2008. The mayor announced his desire to put the city on a diet on January 4, right at the beginning of the New Year, a time when many people begin exercise programs after feasting on too many of the wrong foods during the holidays. The mayor’s declaration garnered all sorts of national attention after an Associated Press story hit the newswires.
Not to point any fingers, but like any major metropolitan areas these days, too many folks in Oklahoma City could use a program like Perfect Weight America to lose some weight. Oklahoma City was ranked 15th in a 2007 survey of America’s fattest cities conducted by Men’s Fitness magazine. The survey examined lifestyle factors in each city, including fast-food restaurants per capita and availability of city parks, gyms, and bike paths.

There are a million residents, give or take a few, who live in Oklahoma City, so if everyone lost a pound, Mayor Cornett could take a bow. That won’t happen, of course, but if 10 percent of the population, or 100,000, jumped on the Million Pound bandwagon and lost an average of 10 pounds each, the city would take a huge step toward their perfect weight.

“Wouldn’t it be great if this church, which has around 5,000 members, could lead the charge and lose 100,000 pounds for Oklahoma City?” Jordan asked the congregation during each service. That would mean the church would have to lose an average of 20 pounds per member, which probably isn’t realistic but still a worthy goal. The truth is this: anyone who loses 20 pounds in striving toward his or her perfect weight will be taking a major step toward living a longer and higher-quality life.

Sitting in the audience that Sunday morning was a local mayor, but it wasn’t the Oklahoma City’s top elected official. Marietta Tardibono, the mayor of Warr Acres, sat next to Jordan in the front row during on the Sunday morning services. Jordan noticed that she clapped when he urged the church members to lead the way in the Oklahoma City “Million Pound Challenge.”

You may be scratching your head with the reference to Warr Acres. No, that’s not a misspelling. Warr Acres, a suburban city that’s part of the Oklahoma City Metropolitan Area, was established after World War II by C.B. Warr, a businessman and commercial developer. The population was 9,426 at the 2006 census estimate.

Here’s hoping that Mayor Tardibono can motivate the good people in Warr Acres to reach their perfect weight in the coming year. Meanwhile, you can check out Mayor Cornett’s web site, www.thiscityisgoingonadiet.com, to see how they were doing. As of this week, 14,464 residents have signed up, and the total weight lost is 25,403 pounds, or an average of 1.7 pounds per person. Not a bad start for the first two months, but here’s an aside to any OKC residents reading this article in Jordan’s e-newsletter: if you’re looking for a plan that will give you a greater chance of reaching your perfect weight, then log on to www.PerfectWeightAmerica.com.

Jordan’s “Month-at-a-Glance” Calendar (subject to change)

  • Saturday, February 23rd:  Oklahoma City, Oklahoma—Church Weekend of Wellness at Victory Church (all-day event—on-site at church) located at 4300 N. MacArthur in Oklahoma City, OK 73122
     
  • Tuesday, February 26th:  San Antonio, Texas—Consumer Lecture hosted by Cost Plus Nutrition (Jordan to speak—store location to be determined) 
     
  • Wednesday, February 27th:  Austin, Texas—Shoreline Christian Center located at 15201 Burnet Road in Austin, Texas 78728 (Jordan speaking) 
     
  • Thursday, February 28th:  Austin, Texas—Whole Foods located at 525 N. Lamar Blvd. in Austin, Texas 78703 (Jordan will be on-site at the store for book signings and for some filming) 
     
  • Friday, February 29th:  Austin, Texas—Jordan at Borders located at 4477 South Lamar in Austin, Texas 78745 (Westgate Marketplace) for book signing (on-site) 
     
  • Friday, February 29th (p.m.):  Austin, Texas—Church Weekend of Wellness at Shoreline Christian Center located at 15201 Burnet Road in Austin, Texas 78728 (Jordan presenting) 
     
  • Saturday, March 1st:  Austin, Texas—Church Weekend of Wellness at Shoreline Christian Center located at 15201 Burnet Road in Austin, Texas 78728 (Jordan presenting at an all-day event)
     
  • Tuesday, March 4th: Baton Rouge, Louisiana—Consumer Lecture hosted by Health Nut Hut and held at the First Pentecostal Church located at 2828 Jones Creek Rd. in Baton Rouge, LA 70817 (Jordan to present)
     
  • Wednesday, March 5th: Beaumont, Texas—Jordan to “meet and greet” at the Basic Foods store located at 229 Dowlen Rd. in Beaumont, TX 77706
     
  • Thursday, March 6th: Houston, Texas—Consumer Lecture hosted by Vitamin Shoppe (location to be determined)
     
  • Friday, March 7th:  The Woodlands, Texas—Church Weekend of Wellness Event at the Champion Life Centre located at 3031 FM 2920 Rd. in Spring, TX 77388 (Jordan to present)
     
  • Friday, March 7th: River Oaks Book Signing in Borders at River Oaks (location to be determined)
     
  • Saturday, March 8th:  The Woodlands, Texas—Church Weekend of Wellness Event at the Champion Life Centre located at 3031 FM 2920 Rd. in Spring, TX 77388 (Jordan to present; all-day event)
     
  • Tuesday, March 11th: Costa Mesa, California—Consumer Lecture hosted by Mother’s Market (location to be determined)
     
  • Wednesday, March 12th: Torrance, California—Consumer Lecture hosted by Nutrition Express (location to be determined)
     
  • Thursday, March 13th: Anaheim, California—Consumer Lecture hosted by Lessen’s Natural Foods and Vitamins (Jordan will present at the store)
  • Friday, March 14th: Anaheim, California—Expo West (all day) and PWA Dinner in the evening
     
  • Saturday, March 15th: Anaheim, California—Expo West (all day event)
     
  • Tuesday, March 18th:  Wichita, Kansas—Consumer Lecture hosted by Green Acres Market
     
  • Wednesday, March 19th:  Independence, Missouri—Consumer Lecture hosted by Nature’s Pantry
     
  • Thursday, March 20th : (a.m.)  Independence, Missouri—Book signing at Nature’s Pantry 
     
  • Thursday, March 20th: (p.m.)  Des Moines, Iowa—Consumer Lecture hosted by Campbell’s Nutrition
 

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This information is intended for educational and informational purposes only. It should not be used in place of an individual consultation or examination or replace the advice of your health care professional and should not be relied upon to determine diagnosis or course of treatment.